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On this page I will share about my project experience regarding SEO, the problem facing and the method to solve.

The section is split into preceding operation, on page, off page SEO, optimize checking and reporting.

Preceding operation

This is the importance process before start to proceed for SEO optimization. On this section we will do for flowing action

 

Keyword checking

Process: I will check on the keyword difficulty, like checking did have brand query , the difficult rate.

Tools: Use the google extension “keyword everywhere” /Semrush to check for keyword detail 

 

Domain checking

Process: I will check on the keyword difficulty, like checking did have brand query , the difficult rate.

Tools: Use the google extension “keyword everywhere” /Semrush to check for keyword detail 

 

Domain and server Development

Preparing and developing  SEO domains through multiple domain providers.

Robust server infrastructure ensures fast loading times and minimal downtime

Selecting the right server location and implementing SSL certificates enhance both performance and security,

 

ON page SEO

Design website with Different CMS

Utilize CMS customizable templates and themes to ensure your website aligns seamlessly with customer brand

Using a CMS for website design allows for user-friendly content management, enabling users to independently update website content, as opposed to traditional code-based websites that require the expertise of IT professionals for content modifications

Shorten Website URL (Permalink) – Create concise and user-friendly website URLs for improved accessibility and search engine visibility.

Contain keyword in URL Enhance SEO by including relevant keywords in website’s URLs to align with search intent.

Strategic Keyword Usage: – Carefully select pages to feature specific keywords in their content to maximize search engine relevance.

Enhance Image Alt Text – Elevate SEO by providing descriptive and keyword-rich alternative text for images to enhance accessibility and search engine recognition.

Keyword-Centric Heading Tags – Employ strategically placed H1 tags to emphasize target keywords, bolstering content clarity and SEO impact.

Internal Link (Passing score to keyword page) – Boost SEO by thoughtfully interlinking pages, facilitating the flow of authority to key pages.

External Link (article and main website) – Maintain a balanced portfolio of external links, both within articles and pointing to client main website, enhancing credibility 

Device responsive – Guarantee that your website is accessible across all devices, including mobile, tablet, and PC, to accommodate diverse user preferences.

YEOST SEO (check for Score) – Assess the website’s SEO performance using the Yoast SEO tool, reviewing and improving your SEO score.

Increase User experience to decrease bounce rate – Elevate the overall user experience to minimize bounce rates, encouraging users to stay and engage with your content.

Image compress – Efficiently compress images to maintain website speed without compromising visual quality.

Speed Up website (cache, etc)  – Accelerate your website’s performance by implementing caching and other optimization techniques.

Update content regularly  – Regularly update your website’s content to keep it fresh, relevant, and engaging for both users and search engines.

 

OFF page SEO

Optimize checking

In this section will check the score on the site, as per the screenshot we detect have several issues to fix and several improvements to work with.

Besides, as checking on the google algorithm webiste, google will focus more on the content, by this situation those post content will need to optimize for SEO socre.

I detected the issue below

  1. Losting of meta decsription on the post , previously focus on the page meta and forgeted the meta in post too
  2. Death link. I have modfied the page link while doing on page seo, and some internal link is remain with old internal link , so the death link issue occur 
  3. text-HTML ratio. Beofer using 
Score before adjustment
Score before adjustment

Collaborate with a Supplier for Link Building:

Delegate the task of link building to a trusted supplier who can manage directory submissions, forum backlinks, and educational backlinks. This comprehensive approach aims to enhance the  website’s authority, visibility, and off-page SEO profile through strategic link acquisition.

Enhance Brand Reputation and Social Media Influence

Work on strengthening the client brand’s online reputation and increasing the influence on social media platforms. Building a positive online brand presence involves engaging with the audience, offering valuable content, and fostering a sense of trust and credibility within the niche or industry.

GOOGLE index& sitemap

Indexing website in Google Search console for appear in Google’s search results when users search for relevant keywords. Verify website via dns verification or documentation to prove the ownership.

Creation of sitemap via Yeost SEO,  submit sitemap in Google search console to Faster Indexing.

Create robot.txt via Yeost SEO while website testing/development stage. Web pages under development and testing must be scheduled to go online for testing reasons, but their content has not yet been fully developed, which may cause poor user experience and waste crawler time crawling unfinalized web content. Therefore, robots.txt can be set Tell the crawler not to crawl

Reporting

Our SEO performance overview provides a holistic view of your website’s online presence. It encompasses various critical aspects, allowing us to gauge the effectiveness of our strategies and make informed decisions for further optimization.

 

Backlink Profile and Reputation Management:

One of the cornerstones of a successful online presence is a healthy backlink profile. We diligently monitor your backlinks, ensuring their quality and that your website is not associated with any negative listings or blacklists that could harm its reputation. This proactive approach helps maintain your website’s credibility and trustworthiness.

 

Technical Excellence:

Website speed is an integral component of SEO. We analyze your website’s loading speed, ensuring it offers visitors a seamless experience while also meeting search engine expectations for fast-loading pages. This not only improves user satisfaction but also positively impacts search engine rankings.

 

Insights into Website Traffic and Engagement:

Understanding your audience is key to online success. Our analysis provides insights into your website’s traffic patterns, helping you comprehend visitor behavior and preferences. With these details, we can refine our strategies to further engage your target audience.

 

Search Engine Visibility and Content Quality:

Our assessment includes tracking the performance of your target keywords in search engine results pages (SERPs), enabling us to gauge your search engine visibility. Additionally, we evaluate the quality of your website’s content to ensure it remains engaging, informative, and relevant to your audience.

 

Adapting to Mobile Users:

In an increasingly mobile-centric digital landscape, mobile friendliness is non-negotiable. We assess your website’s responsiveness across various mobile devices, catering to the growing number of mobile users and optimizing their experience.

 

Structure and User-Friendly Navigation:

Website structure and internal links are pivotal to user experience and search engine optimization. We review the organization of your site’s pages and the efficiency of internal linking, ensuring a logical and user-friendly structure that enhances navigation.

 

Leveraging Social Media Influence:

Social media is a powerful channel for building influence and engagement. We evaluate your social media presence and its contributions to your overall online influence.

 

Benchmarking Against Competitors:

Competitor analysis is integral to understanding your standing within your industry. We benchmark your performance against industry peers, identifying opportunities for improvement and keeping you competitive.

 

Guiding the Next Steps:

The SEO performance overview culminates in actionable insights. We outline the recommended next steps and strategies to further enhance your website’s SEO and achieve your online goals. These steps are tailored to your specific needs and objectives, providing a roadmap for continuous improvement.

 

Website Maintenance

Maintaining the health and performance of your website is an ongoing commitment to ensure its seamless operation. Our website maintenance services cover various aspects, including:

a. Addressing Google Security Issues:

 

We proactively address and resolve any security concerns that may impact your website’s standing on Google. Security is a top priority to safeguard your online presence.

 

b. Resolving Domain/Server Technical Issues:

 

Our dedicated team monitors your website’s domain and server infrastructure. This involves regularly assessing website performance and identifying and promptly repairing any 404 errors or other technical issues that may arise.

 

c. Checking Website Security:

 

We conduct routine security checks to safeguard your website from potential threats and vulnerabilities, ensuring that your online presence remains secure.

Website maintenance is an essential component of our service, aimed at optimizing your site’s performance, enhancing user experience, and protecting it from potential risks. We take a proactive approach to address technical and security issues, giving you peace of mind and allowing you to focus on your online objectives.